HOLICHIC by Megha Rao
BRIEF : Come up with a campaign for a company of your choosing
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COMPANY : I chose to use HOLICHIC by Megha Rao, a US based South Asian fashion brand.
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INSIGHT : Half of the fun associated with South Asians weddings is outfit shopping. In India shopping is all part of the experience
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CONCEPT : Create an Indian shopping experience in the US. Using Chai Spot's locations for the shopping experience and HoliChic's clothing.
The Wedding Guest
The pandemic has put restraints on this traditional method of overseas shopping, so why not bring the experience closer to home? After all, if the pandemic has taught us anything, it is to adapt to our circumstances. Megha Rao’s HoliChic, a South Asian clothing brand based in the United States, would partner with a local South Asian cafe, Chai Spot, to create the perfect shopping experience.
Social Media
Collaboration Merch
