WE ARE SAATH
WE ARE SAATH is a national south asian mental health organization determined to change the narrative surrounding mental health. As the creative chair and later the president of this club my goal was to change the way information was being shared as the classic methods were not working.
INDEX
From Our Tear Bloom Flowers
BRIEF: How do we change the narrative around mental health and reduce stigma?
INSIGHT: Fashion and art often hold a deeper meaning which people don't notice at first
CONCEPT: Mental Health Fashion Show
Sketches
Stigma cloaked outfits
Transition outfits
Stigma free outfits
Execution
Video
Poster
My Skin Holds The Story Of My Ancestors
BRIEF: How do we change the narrative around South Asian beauty standards?
INSIGHT: Fashion and art often hold a deeper meaning which people don't notice at first
CONCEPT: Photoshoot where diverse models will paint on the fabric they wear, the words that may have hurt them in the past or words that now empower them
